These numbers show that the interest in on-demand music streaming services has been strong during the Covid lockdowns. This was a strong growth of 26.4% (109.5 million) from the year before. Global music subscribers surged 26.4% to 523.9 million during the Covid pandemic.Īccording to the Midia music streaming industry statistics (2021), global music subscribers surged to 523.9 million in q2 of 2021. Gamers are 14% more likely to be paying for music streaming services.ġ.The #1 reason for a paid subscription is to avoid ads interrupting the music.Spotify is the dominant music streaming service with 180 million subscribers.R&B/hip-hop is the most popular streaming genre in the U.S.There are 3.6 music streamers for every paid subscription.Americans stream on average 75 minutes of music per day.82.1 million Americans are paid subscribers to on-demand music streaming.Music streaming makes up 84% of the U.S.Global music subscribers surged 26.4% to 523.9 million during the Covid pandemic.Highlights of music streaming industry statistics: Here’s what the latest research tells us about the music streaming statistics. The growth of the music streaming platforms is fueled by Gen Z and Millennials who prefer the subscription economy. Streaming is the driving force of the music industry, making up the lion’s share of the revenue.
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